The Loony Bin
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loonies@bloodaxe.com
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Thu, 07 Mar 02 00:39:55 -0000
Hiya Folks...
Today we find out just how important McDonald's can be...
Wishes & Dreams...
- ANDREA
xx
*********THE LOONY BIN****loonies@bloodaxe.com*********
Archive: http://www.theloonies.co.uk/
************ANDROMEDA******Internet Goddess************
------- Forwarded foolishness follows -------
THE POWER OF THE GOLDEN ARCHES RULE
American cultural exports and plain vanilla globalization. They are now
all wrapped into one.
Martin Indyk, the former U.S. ambassador to Israel told me a story that
illustrates this point perfectly. As ambassador, he was called upon to
open the first McDonald's in Jerusalem.
I asked him what he said on the occasion of McDonald's opening in that
holy city, and he said, "Fast food for a fast nation."
But the best part, he told me later, was that McDonald's gave him a
colorful baseball hat with the McDonald's logo on it to wear as he was
invited to eat the first ceremonial Big Mac in Jerusalem's first
McDonald's - with Israeli television filming every bite for the evening
news.
The restaurant was packed with young Israelis eager to be on hand for
this historic event. While Ambassador Indyk was preparing to eat
Jerusalem's first official Big Mac, a young Israeli teenager worked his
way through the crowd and walked up to him.
The teenager was carrying his own McDonald's hat and he handed it to
Ambassador Indyk with a pen and asked, "Are you the ambassador? Can I
have your autograph?"
Somewhat sheepishly, Ambassador Indyk replied, "Sure, I've never been
asked for my autograph before."
As Ambassador Indyk took the hat and prepared to sign his name on the
bill, the teenager said to him, "Wow, what's it like to be the
ambassador from McDonald's, going around the world opening McDonald's
restaurants everywhere?"
Somewhat stunned, Ambassador Indyk looked at the Israeli youth and said,
"No, no. I'm the American ambassador - not the ambassador from
McDonald's!"
The Israeli youth looked totally crestfallen.
Ambassador Indyk described what happened next: "I said to him, 'Does
this mean you don't want my autograph?' And the kid said, 'No, I don't
want your autograph,' and he took his hat back and walked away."
- Thomas Friedman, "The Lexus And The Olive Tree"
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