The Loony Bin
(
loonies@bloodaxe.demon.co.uk
)
Thu, 20 Feb 1997 18:01:42 +0000
Hiya Folks...
How many times has your Netscape crashed on you?...well now they plan to
put that 'feature' to good use...
Wishes & Dreams...
- ANDREA
xx
***<andrea@bloodaxe.demon.co.uk>****<ajc6@ukc.ac.uk>***
***<bloodaxe@geocities.com>***<bloodaxe@bigfoot.com>***
*** ***
*** THE LOONY BIN ***
*** loonies@bloodaxe.demon.co.uk ***
*** Archive: http://eleceng.ukc.ac.uk/~pjw/loonies/ ***
*** ***
*******************Internet Goddess********************
**********************ANDROMEDA************************
------- Forwarded foolishness follows -------
NETSCAPE RELEASES "CRASH-ADS" PLUGIN
San Silicon, CA /DenounceNewswire/
-- Septober 41, 1997 --
Netscape Communications Corporation (NASDAQ: NSCP) today announced the
immediate availability of "Crash-Ads", a new Netscape Navigator plugin.
"Crash-Ads is a great new benefit not only to users but to advertisers
too," said Yahrait Fersher, spokesdroid for Netscape.
Crash-Ads offers advertisers a new way to reach millions of Internet
users. "When the Navigator application crashes," said Mr. Fersher, "you
see a specially-selected advertising banner in addition to the standard
Windows operating system error message. The ad banner is chosen based on
past history of application use on your PC, plus a careful analysis, by
a staff of Netscape experts, of what you've typed in any text editor
over the last six months."
After a careful scientific study, researchers at Netscape discovered
that most Windows-based Internet users are unable to use their PC
approximately 18 minutes per day due to Netscape Navigator crashes and
lockups.
"This represents a brash, new opportunity for us and our advertising
partners to reach out to users when nobody else can. How could they?
Their system is hosed."
A major feature of Version 1.0 of "Crash-Ads" allows advertisers to
specify to Netscape when they'd like users' systems to crash.
"With advanced technology we have been able to narrow the crash delivery
target coordinates to within 73 nanoseconds," said Fersher. "And not
only that, for an additional fee, advertisers can specify whole
demographic blocks of users, even whole cities of users, at a time, for
crashing. There's never been a better opportunity to reach out to the
frustrated Internet user."
Version 1.0 of "Crash-Ads" is available for downloading effective
immediately. Version 1.1, available in 2 web-years (20 days), will
enable advertisers to not only specify when they wish to disable a
user's PC, but also whether they wish to temporarily disable the user as
well. "In this way, an advertiser is absolutely guaranteed that the user
will be staring at the screen when their ad shows. We call this
'guaranteed eyeballs,'" said Fersher.
A Macintosh version is slated for release later this year. "We'd have it
out sooner," says Fersher, "but our Mac version crashes even more than
Windows, so it's been slow going."
-*-*-*-
Netscape shares rose 520 points after the announcement, to a record 1032
1/4. Microsoft stock plummeted to a new low of 4075 33/64.
Copyright ? 1996 Birdrock Media Corporation. All Rights Reserved.
DENOUNCE is a trademark of Birdrock Media Corporation.